1 of your 5 ADAY part 3

Here is my first email in response to the company fact sheet I received via email from the consumer care department of Heinz. Not holding my breath for to long in consideration that they respond, yet will continue the process and see where it leads me.

Michelle

Many thanks for your swift action in sending me the information sheet. I found the information useful, yet at no point can I agree or believe that Heinz as a reputable company truly believe that a tin of baked beans can honestly fit into a balanced diet of five vegetables or fruits a day.

It feels more like marketing hype to boost sales and aimed at your average Sun reader who has been so brain washed that reality TV is the highlight of their week. To me it feels insulting to believe that your company has the financial muscle and clout to get something like this passed and accepted through the labeling laws and other governing bodies that are supposed to support and protect the consumer. As for your departments title Consumer Care UK and ROI, it acts and behaves more like a department created to provide lip service and smoke screen to protect a global brand that prays on the weakness of the less educated or gullible UK public.

In a world where a consumer is conditioned and bombarded with subtle advertising campaigns on a consistent and regular basis. I find it interesting that Heinz UK have used their number one selling UK product to add a advertising slogan of ”1 of your 5 ADAY”  on one side of the label and “Packed with Fibre” “Low in Sugar” on the other.  All this with the supposed approval of the UK labeling laws, world health authority and any other man made or created authority or organisation to create an impression or perspective in the minds of both the confused and often gullible UK public.

Only last week I heard a radio news bulletin that shared that the UK public has now become the number One in Europe for obesity. In case you or your department and your company nutritionist  require clarification Obesity  is a condition where an individual has an excess proportion of total body fat. A person is considered obese when his or her weight is 20% or more above their normal weight for their recommended height.

The fact that Heinz are an American owned global giant (no pun intended)  is hardly surprising as the USA is the world leader in Obesity . Having created a brand identity driven by a marketing giant to help influence and confuse the consumer, it is no surprise that you as an employee support and toe the line.

My intention is to explore and find enough high profile people to expose your company for what they really are, a profit based machine who will do whatever it takes to market a product and use whatever methods they deem fit to make sure that profit remains the number one priority,  to a point where even decent human beings get caught up in the false hype and all in the name of greed and profit.

I await a hard copy of the email sent, hopefully with the names of other members of your organisation, so I can personally address a letter to them to see what sort of excuse and justification they can write in response to what is in my opinion an outrageous claim that in no way can be backed up or scientifically proven. However when your focus is company profit why would you bother with anything other than  thin sweet wrapping paper to attract those foolish enough to believe the hype.

Regards

Steve Burton A.S.O.T.A.C

Active Seeker Of Truth And Clarity